Born in Riyadh in 1975, Princess Reema pursued her undergraduate studies in the US, obtaining her BA in Museum Studies with an emphasis on the preservation of historical monuments from George Washington University.
She taking on the larger role of the GSA’s VP of planning and development. In October 2017, she was appointed as the first female president of the Saudi Federation for Community Sports.
Prior to her foray into Saudi sports, she was the CEO of local fashion retail Alfa Group for a number of years. Today, she sits on the board of a number of local and global initiatives and companies, notably on the Saudi National Creative Initiative advisory board, and on the global advisory boards for ride-hailing giant Uber, and knowledge exchange platform TEDx.
Princess Reema Al Saud’s track record covers a number of social and developmental initiatives and activities.
Her KSA10 social initiative, aimed at raising health awareness, landed a Guinness World Record for the longest Pink Ribbon in 2015 as part of a breast cancer awareness campaign – in addition to several international PR and communication awards. Al Saud is a founding and active member of the Zahra Breast Cancer Association.
Her Alf Khair (A thousand deeds) association was established to empower the professional development of human capital in Saudi Arabia, supporting private and public sectors in tackling career guidance challenges.
Princess Reema also received several accolades in recognition of her success. In 2014, she was selected among Fast Company’s Most Creative People. That same year, she was recognized for her developmental contributions as a Young Global Leader at the World Economic Forum, and selected amongst Foreign Policy’s Leading Global Thinkers and Forbes Middle East’s 200 Most Powerful Arab Businesswomen.